About Andrew Schiffman

  • Industry DigitalMusicRadioTelevision
  • Sector Branded ContentMusic MarketingOriginal ContentStrategyTalent Relations
  • Preferred Job Title Brand DirectorBrand Activation MarketerHead of Original Programming
  • Companies VIACOM, MTV, VH1, VEVO, ZUUS, MITCH SCHNEIDER ORGANISATION

Summary

I specialize in music programming and strategic planning for MTV Networks, VEVO and the digital start-up, ZUUS Media. I lead teams in music curation and artist and label relations – combining analytical experience with an enthusiastic management approach. At Viacom, I was responsible for programming MTV, VH1, MTV2, MTV Hits, MTV Jams and MTVU. I’ve worked with A-list artists and emerging talent throughout my career which includes experience in communications, marketing and strategic revenue partnerships.

Experience

  • 2015 - 2017
    Vevo

    Consultant/Playlist Specialist

    • Consulting and curating various music video playlists based on genre, theme and mood. Sample playlists in the Alternative/Indie/Indie Hip-Hop Genre include: Emerging Bands, Best of Today, Decades, Alternative Beats, Females, Across The Pond to name a few. • Curation is researched and based on Mediabase, Google Analytics, Sound Scan, Label Priorities, YouTube and various other digital streams.

Education