About brad

  • Industry AdvertisingBranded EntertainmentDigitalMarketingMedia
  • Sector Branded EntertainmentBusiness DevelopmentConsumer MarketingCreative ServicesProduct Marketing
  • Preferred Job Title Executive Creative Director
  • Companies Disney,Unicersal,Sony,Wherehose Entertainment,Sprint,Nextel,Warner Chappele.

Summary

A highly accomplished Omni channel Creative Director with a passion for innovative branding design, product development, inspirational storytelling, and years of creative and problem solving experience. An enthusiastic leader having grown, inspired, and nurtured multidisciplinary teams – agency and client side.

Creative agency and corporate marketing director with 20+ years of experience building global brands and growing business. A believer that great, business-driving creative work is possible wherever there’s a clearly defined problem, an insightful brief and a passion for ideas, and that smart leadership is invaluable in making this possible.

Experienced in new business development, account management on leading national and global brands, such as AMA Awards, Disney Stores, ESPN, Universal Studios, Sony, Wherehouse Entertainment Stores, with traditional, digital and experiential media platforms.
Category experience includes entertainment, spirits, beauty, fashion, automotive, big retail, auto, healthcare, home,consumer products,and more.

A team leader that loves cracking the code on a brand’s strategy then turning that raw material into inspiring work that makes meaningful connections with its audience.

Experience

  • 2016 - 2019
    HALO Brand Consultant

    HALO Brand Consultants l Executive Creative Director l Partner 2016 to Present

    Business Development, presentations, ideation, design, client engagement and the building out of teams. Partnered with two highly respected creative pros who have worked with me through the years. Their passion, energy and award-winning creative and marketing skills are admired in the industry. https://halobrandconsultants.com

  • 2015 - 2019
    Walt Disney Company

    Creative Director (Freelance)

    Walt Disney Company | Creative Director (Freelance) 2015 – Present Creative design and team management for Disney, ESPN, and Disney Consumer Products. • Designed Anaheim Angels’ logo, uniforms and merchandise resulting in multi-millions of sales

  • 2012 - 2016
    MAV 12 Advertising

    ECD /PArtner

    Management of new client pitches, original design concepts, presentations, and global marketing campaigns.   • High-level strategist closely engaged with clients to translate business and brand goals into innovative and relatable digital experiences • Deep involvement with clients from ask through execution and highly regarded for being a prolific ideator • Created integrated advertising and marketing programs executed across broadcast, digital, video, mobile and social • Tremendous positive response at consumer and dealer level for their first multi lingual safety spots, which were treated as lifestyle spots

  • 2001 - 2012
    Stone Advertising

    Executive Creative Director

    Strategy, media planning, broadcast, TV, radio, digital, social, product packaging and catalogs. Steer all creative, design, media planning, media buying and promotional projects for clients. • Doubled agency revenue in 6 years Clients: Sony Pictures/Pearl Harbor, Nextel, Disney, Guess, FootJoy, Neutrogena, Anaheim Angels, ESPN, Dreamworks, Universal Studios, Warner/Chappell Music, USA Networks, Chain Link Technologies, eSalon, Blue Cult, LA Gear, Hussong’s Beer, Jim Beam Beers, Rockstar Cola, Glacier Bay Vodka, Mercedes Benz, Riverside Community Health Foundation, Citrus Valley Hospitals, Palomar Pomerado Hospitals, Walker Zanger Tiles, Tag Heuer Watches, and Durban Bikes. https://www.stoneadvertising.com

  • 1995 - 2001
    Paragon Ad & Design

    ECD /PArtner

    Full Service Agency ; Print,Digital, Broadcast,Branding, Advertising. • Built the agency from the ground up to $12M annual sales and a staff of 15 Clients: Disney, Universal Studios, Nextel,Sprint,Mercedes,Raje HAir Prodcts, Sony Mobile, Hussong’s Beer, Armstrong Garden Centers, Pacific Care, General Instruments, Neutrogena, Turner Broadcasting, Evans Furniture Galleries, and Public Storage.

  • 1993 - 1995
    Universal Stdios Marketing /Consumer Products

    Vice President/Senior Creative Director

    OversawTheatrical, Home Entertainment, and Consumer Product Divisions) 1993-1995 global creative branding, design, and marketing for the theatrical, television and classic properties divisions – managed projects and a team of 30, and outside agencies on all properties, as well as hard and soft line products, ideation, in addition to the creation of style guides for all divisions.

  • 1991 - 1993
    Disney Stores Worldwide

    Vice President & Global Creative Director

    Managed a $10M budget, led and recruited a team of 25 in-house and 65 freelance illustrators, photographers and art designers, and reported directly to the President of The Disney Stores. Assigned to build Disney Stores’ global brand for 500 retail stores’ monthly promotions and product ideation, as well as the first global style guide for five countries in four languages. Managed, hired, and empowered creative global teams with a minimum 5% turnover. Involved in the ideation and branding of the Disney Cruise Lines. • Ideated and directed global creative and strategies for all 500 Disney Stores and monthly catalog for all Disney properties, for hard lines, soft lines, product packaging and advertising • Developed the initial global Disney Store branding guide still being utilized in five countries for over 2,000 store items  • Conceptualized, pitched and implemented seasonal and retail exclusive style guides. • Directed licensee’s creative and product development efforts increased by participation and space allocations and promotional support materials at retail • Conducted Global Licensee summits, as well as internal sourcing and buying teams to ensure consistent and trend right presentation of the products worldwide

  • 1990 - 1991
    Wherehose Entertainment Stores (430 stores)

    Sr Creative Director

    I led all creative aspects of this national 450+ store chain’s advertising efforts across all media including newspaper ads, inserts, radio and television spots, outdoor, and catalogs.  I created and published two in-store magazines covering new music and video releases – total circulation reached 500,000. Launched Frequent Renter’s Program, the company’s first loyalty program that increased video rentals by 40% in the first six months  Launched the used CD retail program, becoming a $20 million/year business within two years  Developed the award-winning logos and advertising campaign for the National American Music Awards

Education