About Dana Austin

  • Industry AdvertisingBranded EntertainmentEventsMarketingMediaMusicNon-ProfitTelevision
  • Sector Branded ContentBranded EntertainmentBusiness DevelopmentClient RelationsCreative ServicesMusic ProductionOperationsOriginal ContentPost ProductionSeries DevelopmentStrategic PartnershipsStrategyTalent Relations
  • Preferred Job Title Board MemberCCO (Chief Creative Officer)Creative DirectorDirectorEvent PlannerExecutive Creative DirectorExecutive ProducerHead of ProductionPost Production SupervisorSenior ProducerVice President


Dana Austin is an award-winning Creative who lives by the mantra Magic Happens.

A successful Executive Creative Producer/Director who identifies, develops and executes strategic business partnerships and dynamic initiatives while remaining fluid in the worlds of production, music, surf culture, marketing, talent relations and philanthropy. She connects with forward-thinkers, emerging & high profile talent, artist management, start-ups, established business and executives to conceptualize dreams to life.

Dana began her career as an influential Executive Producer/Producer for Sony Music Entertainment Inc. at the height of the music industry under Thomas D. Mottola – where she toured the world and broke artists – and was an integral part of The Latin Explosion collaborating with the magical teams behind Shakira and Jennifer Lopez.  She has worked with iconic artists such as Michael Jackson, Celine Dion, David Bowie, DMC, Franz Ferdinand, Chuck D, Ariana Grande, Pearl Jam, Doug E Fresh, Cyndi Lauper, AC/DC and Matisyahu.

In 2009, Dana founded Breathe Entertainment on the premise of creating conscious, authentic content that lends one to shift focus. She has developed visuals for Epic Records, MTV, VH1, Spike, Entertainment Tonight, Sesame Street, NY Health & Hospitals, The Robin Hood Foundation, Partnership for a Healthier America, The President’s Council on Fitness, Sports & Nutrition and the National Fitness Foundation.  As an HBO Producer she worked on hit shows The Sopranos, Sex & The City, The Wire, Band Of Brothers, Westworld and Big Little Lies.

Dana won the prestigious Time Warner Richard D. Parsons Community Impact Award in 2016 when she was hand-selected from over 100 international nominees for her expertise as a Founding & Active Board Member for Hip Hop Public Health 501c3 whose mission of ending childhood health illiteracy is taught through the power of music.  In 2016 she secured the IHT Spirit + adidas sponsorship for HHPH’s HYPE – Hip Hop Youth Physical Education – a Bboy/Bgirl inspired after-school “breaking” program fueled by movement.  She is an ambassador for the United Nations appointed to a Special Media Advisory Board for the UN’s 2030 Sustainable Development Goals, has partnered with Omaze for fundraising opportunities, Dry Soda and PathWater on national sponsorship campaigns and sourced strategic brand partnerships for Cynthia Rowley across the West Coast. Most recently she is in production on Shape – a female surfboard shaper documentary and in development on an acclaimed novel series.

Dana’s passion for yoga and the ocean inspired her to train and receive 200-hr Yoga/20-hr SUP Yoga Instructor certification in The Hamptons in 2016, in 2017 completed her 50-hour Hot Yoga training through PURE Yoga in NY/LA and in 2018 completed Hot Yin teacher training at Hot 8 LA and Restorative at YogaWorks LA in 2019. Dana is honored to be a member of Save The Waves Coalition, Surfrider Foundation and appointed to the Associate Board of Directors for A Walk On Water 501c3.