About David Weier
Industry AdvertisingBranded EntertainmentDigitalEventsMediaMusicTelevision
Sector Branded ContentMusic MarketingOriginal ContentStrategic Partnerships
Preferred Job Title Branded Entertainment PartnershipsExecutive ProducerSenior Vice PresidentVice President
Seasoned music content executive known for creating alliances between artists, media, and brands. Relationships are key to the success of any brand. I’m seeking a dynamic forward-leaning company to bring my relationships to create new opportunities.
During my career I’ve helped elevate many artists into household names. Developed multiple series that showcased artists and aligned brands. Bridged on-air sponsors like Doritos, Disney, and Garnier with music festival activations. Created award shows and custom concert series for sponsors with major names like Maroon 5, Drake, and JAY-Z.
Michigan State University
2003 - 2019
Oversaw all aspects of music department for Fuse Network and FM Network. The Music Department programmed music on two linear networks and VoD platforms. Our team booked all artist appearances for linear shows and digital content as well as casting for series developed with celebrities. We also worked closely with Integrated Marketing/Ad Sales brand clients to create integrations at events like Lollapalooza and NBA All-Star with artists like Kendrick Lamar, Tove-Lo, and Fitz & The Tantrums.