About DianaBerman

  • Industry AdvertisingBlockchainBranded EntertainmentDigitalEventsFilmInvestmentITMarketingMediaTelevision
  • Sector AcquisitionsAudience DevelopmentBranded ContentBranded EntertainmentBusiness DevelopmentCorporate ConsultingCorporate DevelopmentDistributionOriginal ContentProduct DevelopmentRevenueStrategic PartnershipsStrategy
  • Preferred Job Title Board DirectorBoard MemberCDO (Chief Digital Officer)CEO (Chief Executive Officer)CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)CRO (Chief Revenue Officer)CSO (Chief Strategic Officer)ConsultantExecutive ProducerExecutive Vice PresidentGeneral ManagerHead of VideoManaging DirectorPresidentProducerSenior Vice PresidentVice President
  • Companies IBM Global Management Consulting, Sony Digital, Sony Entertainment, Quintessentially, AIM


High Tech (IBM Management Consultant) meets Digital, Media & Entertainment (Sony Pictures Entertainment & Sony Music) & Luxury Member Experiences (Quintessentially & American Express Black Card). 

Digital Transformation Leader. Global Business Development Specialist. Re-inventing the interactive user experience. $100 Million Recurring Revenue Deals

Former IBM Global Management Consulting Practice Leader for Digital Transformation Technology, Media, Entertainment & Telecom. Former Leader of the IBM & Adobe Strategic partnership for TMT.

IBM Global Business Services is the global leading Management Consulting Firm for Digital Transformation & Interactive Experience. Ranked number 1 leader in Digital Transformation & Interactive Experience by Gartner & Forrester ahead of Accenture, Deloitte, BCG, McKinsey, EY & PWC.

Former Sony Corporation America, Sony Music Digital Transformation Leader & Business Development

Former Sony Pictures Entertainment International Business Development Acquisition, Distribution & Marketing Executive.

Former President of the Americas Quintessentially Luxury Lifestyle Services. Expert in on demand services. affluent business development & luxury brand strategic partnerships, customer acquisition/retention & marketing – high touch premium services at the junction of on demand platforms & personalization technology.

Former Havas Dentsu Advertising business development & client services executive.

Current Management Consulting & Advisory for  Big 5 Management Consulting & Private Equity Firms, Fortune 100, C Suite enterprise, technology, media, marketing, Venture Capital government development agencies & start up innovation incubators in the US & international markets.

Agile Design Thinking, Lean Startup. Defining & leading innovation workshops to create innovative products, services, solutions & break through customer experiences. Certified workshop facilitator in agile Design Thinking with experience co-creating integrated Design Thinking & agile lean start up workshops.

Current entrepreneur in residence, VC & start up adviser in the US & international markets.

Startups: Extensive startup community relationships with explicit understanding of the underlying investment & entrepreneurial ecosystems in the US, UK, EU & APAC. Product Market Fit. Go-To Market Strategy, Brand, Revenue, Scale, New Market Entry

C Suite enterprise, industry verticals including high tech, media, entertainment, telecom, advertising, marketing, private equity, venture capital, luxury, affluent financial services (wealth management, private banking, premium credit cards, retail, travel, consumer packaged goods, leisure & hospitality.

Dynamic builder of disruptive global businesses, connected communities & culturally powerful brands.

Recurring revenue models with & without advertising. Subscription models. New product & services development. Conceive & structure sticky bundles of products, services & experiences.

Connecting the dots between new ventures, technology and underlying business drivers.

Building the next generation of brands & businesses at the intersection of content, community & commerce.

Heuristic Thinker, Growth Mindset connecting the dots for breakthrough experiences, recurring revenue & AI accelerated innovation.

Specialist in Digital Transformation. Disruptive technologies & immersive media. Deep expertise in best practices for structuring Digital Transformation at large technology companies. Agile prototypes. Migrate Systems to Cloud.

Leveraging AI & the Machine Learning Stack to personalize marketing,  user experiences, media & high margin services.

Focus on leading agile, C Suite client engagements with Fortune 100, Private Equity & Venture Capital. C Suite enterprise, agile digital transformation,  disruptive technology, streaming & immersive media, services & marketing built on differentiated cloud- including Cloud, AI, Machine Learning, IoT & Edge, AR, VR, Mixed Reality, Blockchain, Digital, Design, 3D Digital Twin, on demand content & e-commerce, Haptics,  SaaS, SVOD, OTT, wearables, cognitive services, quantum & spatial computing. Natural Language Processing, Chat-bots, Digital agent/assistants, voice activation, semantic & visual search & discovery, conversation flow mapping, messaging apps, social media engagement, mobility, live video streaming, soft robotics,  neural interface etc

Global Business Development Specialist. Go To Market, Strategy, Business Development. Identify, negotiate & scale $100 Million deals. Corporate strategy, growth drivers, business development, recurring revenue models & operations.  International expansion, competitive market analysis, commercialization of disruptive tech, market trends, enterprise & consumer go to market use cases, customer segmentation, customer experience, digital, design, UX. Sales, marketing, subscription, on-demand content, commerce, services, customer acquisition, retention, loyalty & engagement.

Direct to Consumer Innovation. Recurring revenue. Subscription & advertising funded revenue models. High engagement user experience. Customer acquisition, segmentation, retention, churn reduction & loyalty.

Global C Suite Client, Partner & Influencer relationships US, Americas, UK, EU, APAC, MENA.

International Expansion. Business Development commercial ventures, new markets & customers

On demand content & commerce. Digital Content & production. SVOD, OTT, Streaming Media /Video. Storytelling, Brand Safety.

Management Consulting Services, Professional Services, B2B Services.

High net worth – affluent customer strategy. Acquisition, Retention, Engagement, Loyalty Marketing

Subject Matter expert in Digital Transformation, emerging technologies, immersive media & marketing services innovation.

 Deep industry knowledge of Traditional Ad Agencies, Digital Marketing Agencies, Management Consultancies & Innovation Consulting services with focus on value proposition / strengths & weaknesses of consultancies vs traditional ad agencies, whether top clients switching  over to consultancies from ad agencies, current & future trends, the rapidly changing nature of C Suite customer requirements, value proposition, recurring revenue models, digital transformation engagements, enterprise & consumer use cases; complex, competitive ecosystem of  Management Consulting Firms, Technology Companies, Legacy Holding & Advertising Companies & boutique agencies. Including: WPP, Omnicom, IPG, Publicis, Accenture Interactive, Deloitte Digital, IBM IX, PWC, EY, BCG. McKinsey, KPMG, RGA, Publicis Sapient, Digitas. AKQA, S4, Media Monk, You and Mr Jones, Oliver etc

Convert Global Events into Customer Relationships, Sales & Press coverage: global technology & media conference events in the US & international markets including CES, NAB, IBC, MWC, AWE, Cannes Film, Cannes Lion, MIPTV, Venice, Sundance, London, Berlin, Telluride, Rotterdam, Art Basel, Biennale, Tribeca, Annecy & many more



  • 2019
    Catalant Technologies

    Management Consulting: Tech, Media, Private Equity. Catalant Technologies, GLG, Coleman.

    Management Consulting: Tech, Media, Private Equity. Catalant Technologies, GLG, Coleman. Clients: Fortune 100, Management Consulting, VC & Private Equity Firms. Startup Incubators NYC Media Lab, ERA, Seedcamp, ASTIA Business Development: Agile recurring revenue models. International expansion. Due Diligence. Competitive analysis. Partnerships Go To Market: Competitive Differentiation. Working with incumbents & disruptors, create new offerings, customers & revenue streams Direct to Consumer Innovation: Leverage AI to drive customer success, personalize UX, customer acquisition, engagement & retention Invent & Transform: content & commerce, products & services, S/AVOD, OTT, Cloud, AI, Machine Learning, SaaS, Blockchain, IoT, AR

  • 2016 - 2019
    IBM Global Business Services, Global Management Consulting

    Digital Transformation Practice Leader & Associate Partner Technology, Media, Entertainment & Telecom

    Digital Transformation Practice Leader & Associate Partner Technology, Media, Entertainment & Telecom Leader IBM & Adobe Strategic Partnership Recruited by IBM Global Management Consulting to lead C Suite digital transformation, new business & client solutions Insight: Cultural shift, direct to consumer experience. Empower frequency of user engagement, increase value transact Idea: Agile innovation. On demand content, services, UX & personalization, recurring revenue with/without advertising Impact: Delivered C Suite consulting engagements Revenue $100 Million+. Innovative wins & creative content solutions C Suite clients: Netflix, Fox, Disney, Turner, CNN, WB, HBO, Viacom, Sony, NBCU, Vice, AT&T, AMEX, LVMH, Citibank, Goldman Innovation Programs: AI, AR, VR, XR, Cloud, Machine Learning Stack, SaaS, IoT, Blockchain, Video Meta Data, Analytics New Business Driver: Identify, negotiate, guide & scale $100 Million customer deals, recurring revenue lines & use cases Think Big: Identified $48B market opportunity in creative cloud, content & services. New customer revenue $66 Million Customer Focus: Rebuilt damaged client relationship; $49 Million revenue. Delivered new CEO, CMO, CXO, CSO clients Go To Market: Bundle AI, Cloud, services, content & SaaS, Personalization, Recommendation Engine, Addressable Data Invent & Simplify: Leverage AI flywheel across content, channel, device, platform & geography. Migrate systems to cloud Partner Strategy & Revenue: Negotiate & Lead Adobe partnership. Develop new partner offerings with Salesforce & SAP Agile prototypes: Architect of new global services offering; video workflow & creative tools platform; prototype to scale Experience Design: Discovery, engagement, curation, personalized experiences, recommendation, playlists, e-commerce