About Chris Rapp

  • Industry Branded EntertainmentFilmMarketingTelevision
  • Sector Ad SalesBranded EntertainmentClient RelationsIntegrated MarketingSocial MediaStrategic Partnerships
  • Preferred Job Title Branded Entertainment PartnershipsBrand PartnershipsVice President
  • Companies Viacom, New Line Cinema, Rapped Up Media, Ten Foot Hedge

Summary

My expertise lies in the development and execution of multi-platform promotional and integrated marketing campaigns that seamlessly blend together brands and media properties.  At New Line Cinema I oversaw promotions for several notable film and DVD releases including The Lord of the Rings Trilogy and Elf.  During my years at Viacom I managed high-profile client integrated marketing programs tied to properties on Comedy Central, MTV, Spike, VH1, and TV Land.   Currently I do freelance consulting work with production companies looking to work with brands through branded entertainment initiatives or product integration.

I’ve always considered myself someone who works in “the business of creativity”, at the focal point where creativity and commerce converge.  To me, that’s what effective branded entertainment and integrated marketing campaigns are all about – the perfect balance between content or experiences that engage audiences while also establishing a positive emotional connection with a brand and lifting its awareness.  I think I have been successful in my previous positions because of my ability to understand a client’s objectives and translate those into programs that exceed their expectations.

One of my major strengths is my communication skills and my ability to clearly convey ideas to different types of audiences and colleagues with different work styles.  I have strong presentation skills and I am adept at pitching opportunities to all levels of management.  I work well with Creative and Sales teams, able to understand the nuances of each in order to come up with viable client campaigns that respect the needs of both.  My work style is collaborative and supportive, asking for input and feedback and valuing the opinion of others rather than micro-managing or trying to force my ideas upon them.

Finally, I keep myself up-to-date on the latest trends in the media industry, including the wide-ranging landscape of social media.  I have extensive project management skills, able to juggle complex program components or multiple programs at the same time.  I’m good with clients as I consider them true partners and treat them as such – collaborative, respectful, and able to set boundaries when needed.   I also have strong leadership skills, motivating teams to do the best job that they can while enjoying their work as much as possible.