About jennylmccoy

  • Industry AdvertisingBranded EntertainmentComedyDigitalEducationMarketingMedia
  • Sector Acquisition MarketingGrowth MarketingSocial MediaStrategy
  • Preferred Job Title CDO (Chief Digital Officer)CMO (Chief Marketing Officer)ConsultantCopywriterDirector Of MediaProduct Marketer
  • Companies MTV, IFC, Adaptly

Summary

If you’ve ever seen a Portlandia GIF, I probably made it. After writing thousands of tweets and hundreds of strategy decks, I’ve gotten really good at cutting through the phony promises of the early internet — free followers! more fans! engagement! — to create marketing strategies that really work.

Most of my career has been blueprint-free. I was the first social media lead for MTV News. With free range, a little direction and zero budget, I doubled our following in the first two months. At IFC, I was the first dedicated social media lead and continued a track record doing big things with limited resources. My favorite? We handed the Portlandia Twitter account over to a feminist bookstore and let them live tweet the Super Bowl. This made for a great story, industry awards — and an overnight audience growth of 70%.

I learned so much in the trenches of one-person-does-it-all network jobs, but my work at agencies like Arnold and Adaptly challenged me to connect strategy directly to revenue — paving the way for the work I’ve done for dozens of clients as a consultant. As Director of Marketing at Sketchbook Skool, I’ve expanded my skills to include search expertise, email marketing and site performance, and I love that this role allowed me to pair up my marketing skills with a mission I care about. That gets me pumped to wake up each morning and I hope to find a similar opportunity at an awesome company in NYC soon.

I’m still working on recording my name more confidently at the beginning of conference calls. But let’s get in touch anyway.

Experience

  • 2020
    GoodHelp.Co

    Founder

    I help businesses of all sizes develop and activate revenue-generating marketing strategies.

  • 2017 - 2019
    Sketchbook Skool

    Director of Marketing

    We help make art fun and accessible for more than 50,000 students around the world. I lead all marketing efforts, including social, search, email and site performance.

  • 2016 - 2017
    Adaptly

    Account Director

    Hired by SVP of Revenue, to lead paid social strategy across all API partner platforms for a $10 million dollar client portfolio, including Hanes, Express, VH1, TV Land and Etsy. - Managed team of client strategists, partner agencies and social platforms

  • 2015 - 2018
    MTV

    Senior Manager, Social Media

    Hired by Senior Director, responsible for representing brand priorities and campaigns on all @MTV social accounts. - Developed and executed integrated sponsorships, including activations with Taco Bell, Warner Bros, and Secret - Responsible for scheduling and delivering premium sponsor commitments during tent pole events including the Movie Awards, EMAs and Woodies - Responsible for promotional support of key initiatives including the launch of The Daily Show with Trevor Noah, Younger (Season 2) and Baywatch

  • 2012 - 2015
    IFC

    Director of Social Media

    Initially hired as Social Media Manager and promoted to Director as the single voice of all organic and paid media across 30 accounts for IFC series and sponsor partnerships. - Lead social media activations with talent, including Fred Armisen, Carrie Brownstein, Will Ferrell, Funny or Die, Marc Maron and more. Oversaw sponsor social activations for Subaru, GEICO and more. - Created social strategies to grow and engage audiences in support of original series launches (Maron, Portlandia, Spoils of Babylon, Documentary Now and more). Our promotion of the second installment of Trapped In The Closet resulted in it being IFC\'s most social program ever, landing more than 10 US Twitter trends during the premiere. - Lead the activation of the award-winning Portlandia Twitter Co-Op campaign, which handed our account to one super fan each week. This campaign enabled an impromptu partnership with our fans of the show, the Los Angeles Kings. During the week that was run by a feminist bookstore, we grew the account by 70% by letting them live-tweet the Super Bowl from a feminist perspective. - Leveraged Twitter’s release of in-stream GIFs and a $25k budget to double @IFC’s Twitter account following in under 2 months - Without a social media team, I identified, trained and hired super fans to lead individual series’ accounts.

  • 2011 - 2012
    Arnold Worldwide

    Social Media Manager

    Hired by the Chief Creative Officer to craft and execute strategic pitches and campaigns for clients including Chobani, Hershey\'s, JCPenney, Progressive and more. - Managed Progressive\'s Flo and The Messenger branded accounts

  • 2010 - 2011
    MTV News

    Social Media Manager

    Hired by Director of Digital as the first social media leader for MTV News. - Grew Twitter account by 737% (221k followers) in one year with no media spend - Launched and grew Facebook page of 47k fans with $7k media spend - Created and implemented social coverage plans for the VMAs, Movie Awards and more - Tasked to build a social news team of on-air talent and reporters

Education