About Kate.diranna

  • Industry AdvertisingBranded EntertainmentDigitalEventsFilmMarketingMediaPublishingTelevision
  • Sector Branded ContentBranded EntertainmentBusiness DevelopmentClient RelationsConsumer MarketingIntegrated MarketingMarket CommunicationsOriginal ContentStrategic Partnerships
  • Preferred Job Title CMO (Chief Marketing Officer)Executive Vice PresidentManaging DirectorPresidentSenior Vice President

Summary

Marketing & Media Executive // C-Suite Advisor // Content & Sponsorship Specialist

Highlights and Awards
-Architect of ground breaking Off-Script with Jamie Foxx, a Grey Goose production delivering 125+MM views, surpassing all KPIs, and awarded with a Digiday Award for Best Facebook Watch show

-Created the vision for the branded content strategy and partnership group at The Story Lab to bring Microsoft innovation beyond value add programming to its $150MM media buying practice

-Generated $1.2MM in earned media for Heineken, eclipsing client objectives by 300%, through a 6 part content series challenging brand assumptions in the United States

-Designed a Prilosec GTM product launch strategy with a Fox Sports sponsorship garnering 1.3B media impressions and was designated the brand’s most successful product launch to date based on sales in major retailers including Walmart and Target

-Served as key strategist on a Cisco Flip cam program resulting in 12% increase in product sales and recognized with MediaWeek’s Media Plan of the Year award

-Spearheaded unique 3-way partnership for “Turf Wars” fan landscape makeover contest with HGTV, MLB Network and Scott’s resulting in $7MM in earned media for Scott’s fertilizer

-Received the esteemed Promo! Award for the “Incredible Hulk – Incredible Dads” Kmart campaign, which at $55MM was considered at the time to be the largest Father’s Day campaign of its kind

-Ran the first ever sports sponsorship for IHOP with promotional and product tie-ins to the NFL, generating nearly 100% franchisee participation resulting in 96% in total stores yoy sales