About KenEvans TechExec

  • Industry DigitalEducationITMarketing
  • Sector Corporate DevelopmentIntellectual PropertyMarket CommunicationsM&AProduct DevelopmentProduct ManagementProduct MarketingStrategic PartnershipsStrategyUser Experience
  • Preferred Job Title CIO (Chief Innovation Officer)CMO (Chief Marketing Officer)CSO (Chief Strategic Officer)Vice President

Summary

A strategic problem solver and product leader with a long track record of getting value to market quickly and building industry partnerships that grow both reputation and revenue. An all-around business athlete with the cross-functional experience in product management, strategic marketing, emerging technology trends, and general business operations to lead product and customer development initiatives that drive sustainable growth.

Experience

  • 1994 - 1998
    Compaq Computer Corporation

    Director of Product Strategy for Internet Infrastructure & Emerging Technology

    Spearheaded partner strategy and business development relationships for Compaq\'s investment in emerging technologies including broadband, internet applications, interactive media, high-density servers and global service delivery. Directed Compaq\'s effort to displace RISC/UNIX-based platforms in the Internet Service Provider (ISP), Telco and Cable TV market and convert them to a Microsoft / Intel-based platform for hosting and managed services. • Launched a new generation of web & enterprise management (WBEM) - including an industry alliance between Microsoft, Intel, BMC, & Cisco which became a precursor to using Internet protocols for a wide range of systems management applications, API\'s, and embedded Internet devices • Managed joint effort with Microsoft and Intel to develop interactive media distribution systems over cable and telco networks - Project \"Tiger\" tested early versions of interactive and on-demand (NVOD) content delivery systems • Directed product & market strategy for the adoption of ISV and OEM products including cable modems, DSL, satellite delivery systems, fiber to the home, and smart home / smart grid applications, and security & energy management solutions • Managed corporate investments in internet products including market analysis, licensing, and royalty negotiations • Conducted M&A research and post-merger integration of assets, programs, and products • Created of a worldwide managed services network to deliver a global support offering for enterprise customers

  • 1998 - 1999
    Appliant

    Director of OEM Partner & Channel Development Company Name

    Appliant was an early stage systems management tool focused on enterprise applications performance and web traffic analytics. • Drove partnerships and alliances with key partners such as Microsoft and Hewlett Packard • Negotiated OEM / tech transfer deal with HP to license Appliant technology as part of widely distributed SDK for Java developers • Responsible for a wide scope of corporate functions (product management & marketing, investor relations, alliance management, and industry thought leadership presentations)

  • 2000 - 2001
    Audio Track Watermark Solutions

    VP of Strategic Marketing & Corporate Development

    AudioTrack was a venture-funded start-up that developed digital watermarking for the forensic analysis of media files being exchanged via peer to peer protocols to both improve digital rights management and help monetize internet-based distribution of content for the entertainment industry. • Developed a detailed industry analysis to understand the impact of peer to peer file sharing and the emerging convergence of the PC software market & the entertainment industry’s traditional business model • Industry thought leader in the formation of online digital rights standards (Secure Digital Music Initiative) • A key spokesperson in VC fundraising presentations, roadshows & funding pitches AudioTrack delivered the industry’s first practical forensic audio watermarking solution for tracking and protecting digital media files. The solution for audio and video content was deployed at record labels, recording studios, and duplication houses to better understand the propagation of files, risks of unintended distribution (piracy / sharing) and marketing opportunities within peer-to-peer and other online communities

  • 2002 - 2005
    Fortress Technologies

    VP of Marketing & Product Management

    Fortress provides high strength wireless security. These FIPS validated security gateways, and 802.11 WiFi access points are employed in military networks as well as security-sensitive commercial applications such as financial and healthcare institutions to secure end-point device including PCs, tablets, industrial scanners, RFID & IoT tags, and portable medical devices. • Recruited by CEO to spearhead product and business development strategy focusing on emerging market opportunities for a military-grade secure wireless infrastructure solutions (hardware & software) • Managed strategy shift to a wireless-only security offering, leading product management in creating a family of network products that grew sales to $8M and was twice awarded the SC Magazine wireless product of the year • Expanded sales, marketing, business development, and channel partner relations efforts beyond military (US Army, National Guard, VA Hospitals, others) and the federal government to other high-risk industries including healthcare, financial services, and supply chain • Coordinated patent prosecution, government validations (NIST – FIPS 140) & IEEE Standard 802.11i effort

  • 2005 - 2007
    Persystent Technologies

    VP of Marketing & Product Management

    Persystent was an early stage end-point systems management software company for enterprise IT. The software allowed IT staff or managed service providers (MSP) to maintain end-user service levels and configuration standards in keeping with their ITSM & ITIL guidelines. Persystent\'s end-node compliance prevented malicious software from establishing a beachhead on corporate networks and ensuring that legitimate applications were kept in sync with vendor site licensing agreements. • Recruited to oversee product marketing, demand generation, documentation, training, reseller programs, user support, analyst outreach, and press relations for an end-point security and software configuration solution • Built industry awareness with 40 press mentions including Network World’s Top 10 IT Management Companies to Watch and inclusion in Gartner Research Magic Quadrant Report on PC Life Cycle Configuration Management • Rearchitected business from one-time usage to a recurring revenue platform for ongoing maintenance - by reducing IT support costs by more than 25%, sales team refocused on enterprise deals with a 5x deal size • Initiated inbound marketing and demand generation activities to increase sales lead sales pipeline more than 4x • Developed and delivered investor presentations for venture capital conferences and investor roadshow

  • 2016 - 2018
    Steelyard

    VP of Product & Marketing

    • Recruited to redefine business model, overhaul marketing, and improve market awareness of a B2B platform that connects 200 high-end manufacturers with over 30,000 architects and design professionals • Assumed product development responsibility for SaaS platform that needed to reverse declining monthly usage, replace an outdated search engine, and track vendor analytics - by May ’18, average monthly usage increased 2x • Overhauled all marketing activities and developed a multi-touch, content marketing strategy with broader use of email and social media which increased inbound user engagement across all channels by 4x • Simplified market positioning and sales materials, shifting focus away from volatile advertising budgets to more tangible revenue metrics for the CFO & CRO - this increased average deal size by 4x - 5x over existing contracts

Education

  • Syracuse University - Whitman School of Management

    Management Information Systems

    Management Information Systems (MIS) degree with a focus on systems analysis and what would now be described as user experience or design thinking methodologies for designing and developing new products or solutions.

  • Syracuse University - Maxwell School of Citizenship & Public Affairs

    Economics

    B.A. degree in economics with a significant number of elective classes in science and engineering.