About MichaelAlex

  • Industry Branded EntertainmentDigitalFilmMusicTelevisionJournalism
  • Sector Branded ContentOriginal ContentSocial Impact
  • Preferred Job Title CCO (Chief Content Officer)Editor in ChiefSenior Vice PresidentVice President
  • Companies ABC, Bonnier, CBS, MTV, Viacom, VH 1,

Summary

A hands-on content executive who leads best-in-class editorial and production teams for digital media and television.  Experience includes senior roles at MTV News (overseeing daily, weekly, and long form television programming,) launching and building out MTV Online, running editorial for five Viacom digital brands (MTV, MTV2, VH1, CMT, Sonicnet,) creative lead for MTV digital video platforms, podcasts, and emerging platform content. Lead digital content strategy for 45 legacy print brands (Parenting, Field and Stream, Popular Science etc.)   Producer and executive producer of documentaries. Excels at hiring, training and leading high performance teams.

I stepped out of a supervising producer job at MTV to build from scratch MTVNews.com, which went on to eat Rolling Stone’s lunch (and every other print legacy brand) as MTV became the #1 source of music news and information on the Internet.    I then took top performing web content and turned that into both streaming and broadcast video shows, most notably the Greatest of All Time hip-hop series.  At Bonnier 47 titles we grew the collective audience 58% in a year.

In response to growing ad sales opportunities around Hollywood releases I created and lead MTV.com’s Movies hub…a digital silo that was home to content marketing features and other custom content to help advertisers connect with movie audiences, and studios promote their films in new ways.

I’ve worked with countless high profile individuals: Paul and Ringo, Mick and Keith, Bowie, James Brown, Madonna, Nirvana, and hundreds more in music.  James Earl Jones has narrated my scripts.   As has Oprah Winfrey.   Have produced Bill Gates. Bill Cosby. Donald Trump.   Hollywood too.

Lastly, I’ve dealt with my share of crises.   From co-producing live coverage of Kurt Cobain’s suicide, to helping untangle the mess of Janet Jackson’s “Nipplegate”, to…on the horrible day of the Sandy Hook elementary school massacre…leading the digital response by both parenting titles (Parenting, Working Mother) and hunting titles that often featured assault weapons (Field and Stream, Outdoor Life).

 

Experience

  • 2008 - 2019
    Self Employed

    Consultant

    Provide guidance in content editorial and production for video and multiplatform media outlets.

  • 2014 - 2019
    Various

    Documentary Producer/Executive Producer

    As a \"documentary whisperer\" in addition to producing and editing I\'ve worked with directors to untangle narratives, solve production problems, represent projects to potential distributors and investors, leveraging my experience at MTV as a producer/director, supervising producer, and content exec. Recent projects include: • Dr. Lonnie Smith 2019 release • Abbey Lincoln: The Music Is The Magic 2020 release • The Fabulous Journey of Michael Alago released July 2017 (Netflix, Amazon etc.)

  • 2012 - 2019
    Bonnier Corp

    Vice President, Digital Content Strategy

    Established content strategy and vision for 47 sports and special interest magazine brands (Parenting, Saveur, Popular Science, Working Mother, Field & Stream, Popular Photography, Skiing etc.) Developed and expanded branded video programming. Achieved audience growth of 58%.

  • 2003 - 2007
    Viacom

    Vice President, MTV News/Movies

    • Lead content creation teams serving linear and digital video, web, podcasts and social. Oversaw custom content for emerging platform partnerships and syndication deals. Editor in Chief. • Executive Producer of convergent television programming for live events and featured on-air/broadband digital shows. • Launched Movies hub as successful content center. Launched and sustained ad sales content marketing campaigns (videos, articles, photo features.) • Doubled programming output with no staff increases by reorganizing TV and digital departments and processes. • Developed rapid response strategy to data analytics (Omniture, comScore etc

  • 2000 - 2001
    Viacom

    Vice President, MTV Networks Digital

    • Grew MTVNews.com audience to #1 source of entertainment news for target demographic. • Pioneered development and programming of “Overdrive”, MTV’s broadband video platform. Led content strategy and production for technology platform partnerships. • Integrated on-air and online editorial teams, creating effective cross-platform programming. • Member of MTV’s television programming strategy team to align on-air and digital efforts. • Reorganized 5 digital editorial units (CMT.com, MTV News, MTV Music, VH1.com, Sonicnet.com) into a single organization serving 4 web sites and 3 TV channels. • Led team of 75 staff and 100+ freelance contributors, meeting the editorial needs of 5 online and convergent brands, as well as custom content for syndication partners.

  • 1996 - 2000
    Viacom

    Executive Producer/Editorial Director, MTV.com

    • Adapted MTV’s creative values and philosophy for expression on the Internet. • Drove growth of MTV.com’s audience, surpassing all competitive music media (Rolling Stone, Spin.) • Creative Director for digital partnerships, working with the unique corporate cultures of Intel, Microsoft, AOL. • Developed strategy to integrate marketing messaging across television and digital outlets. • Founded MTV News Online. • Established MTV’s pro-social brand presence online. • Initiated and led convergent programming and promotion strategies.

  • 1993 - 1996
    Viacom

    Supervising Producer, MTV News & Specials

    • Produced weekly half hour show “The Week in Rock” (100+ episodes), daily news, and live reports. • Supervised producers of feature reports and half-hour specials focused on pop culture, politics, social and environmental issues. • Developed, produced and directed “A Conversation with Bill Gates” and “Racism”. • Originated, produced and directed Legacy documentary series.

  • 1992 - 1993
    Viacom

    Producer, MTV News & Specials

    •Produced and directed episodes of MTV Rockumentaries, House of Style, Choose or Lose, Like We Care, Video Music Awards specials, The Week In Rock etc.

  • 1984 - 1992
    CBS, ABC, Burson Marsteller, MTV, Merrill Lynch etc

    Writer, Associate Producer, Producer

    1987-1991 Producer, Burson Marsteller, Canal+, MTV, GE, Mercedes Benz, Merrill Lynch 1985-1986 Associate Producer, WCBS-TV News, New York. 1984-1985 Writer/Associate Producer, WJZ-TV News, Baltimore

Education

  • New York University

    BFA Film and Television Production

    Graduated with honors from one of the top television and film programs in the country at the time. A fantastic learning experience.