About Steven Picard
Industry Branded EntertainmentDigitalEventsMarketingMediaMusicNon-ProfitPublic RelationsRadioJournalism
Sector Audience DevelopmentAudioBranded ContentBranded EntertainmentClient RelationsCorporate CommunicationsCreative ServicesMarket ResearchOperationsOriginal ContentPRResearchSocial MediaStrategyTalent DevelopmentTalent Relations
Preferred Job Title Brand DirectorBrand ManagerBranded Entertainment PartnershipsCCO (Chief Communications Officer)ConsultantCopywriterDirectorEvent PlannerHostWriter
Music, radio and media geek. My career as a Communications professional has been spent storytelling, managing content and increasing brand awareness for successful music and radio properties in the U.S. and Canada. As a radio programmer and team leader I’ve had great success increasing listenership, artist profiles and station revenue. My strengths include: strategic planning, internal and external communication, marketing, copywriting, project management and event planning.
2018 - 2019
Stingray Music Group
• Provide analysis and strategy for freestanding U.S. music app and cable music service • Curated multiple music playlists in the alternative, rock, pop, kids and hip-hop genres
2010 - 2017
Bell Media - CHOM 97.7
Program Director/Assistant Program Director (2014-2017) • Evaluated, hired, trained and managed talent leading to a more diversified staff, significantly improved market shares, increased station revenue and 1.4 million unique listeners weekly • Developed station content, program ideas, marketing and promotional campaigns • Strategically reorganized music and commercial flow resulting in evening market share increases of 47% (adults, 25-54/PPM) and 67% (men, 25-54/PPM), respectively • Expanded strategies for multi-platform digital branding and social media messaging via Facebook, Facebook Live and Twitter allowing for quantifiable brand stickiness • Directed and edited external communication via social media, web content and e-letters • Created and delivered weekly internal communication for staff and upper management • Wrote, edited and approved copywriting for commercial, promotional and non-profit clients • Conceived, organized and managed multiple in-house and off-site events • Served as station ombudsman Music Director (2010-2017) • Initiated and executed comprehensive changes to the music beginning in 2011, leading to an immediate increase of 6 market shares (men, 25-54/PPM) and consistently keeping CHOM #1 in the market (men, 25-54/PPM) and in the top three (adults, 25-54/PPM) • Selected, scheduled and maintained station music, library and programs leaning heavily upon CHOM’s history as a Canadian leader in developing new bands and artists while also reconnecting the station with Montreal’s vibrant local music scene • Analyzed and applied station research results leading to more modern and local content • Developed and maintained relationships with record company representatives Host, P After Dark (2010-2017) • Hosted highly rated (adults 25-54/PPM) weekly program featuring a wide range of international and local artists. Highest-rated CHOM program, fall, 2017 (adults 25-54/PPM)
2003 - 2009
Standard Media/Bell Media - CKGM - The Team 990/TSN690
On-Air Contributor (2013-2017) • Served as college football and NFL contributor for The Morning Show Assistant Program Director (2006-2009) Instrumental in directing and executing programming policy and procedures, including: √ Managing talent √ Budget and payroll √ Marketing √ Promotions √ Copywriting √ Internal and external communication √ Digital branding and content √ Media relations Evening Host, P On Sports (2005-2009) • Researched, prepared, produced and hosted P On Sports for target audience of men 18-54 • Served as co-host for Montreal Canadiens post-game show • Responsible for doubling evening ratings(men 25-54) between 2005 and 2006 Morning Show Co-Host (2004-2005) • Researched, prepared, produced and led the morning drive show, The Guys In The Morning Beat Reporter, Montreal Expos (2003) • Arranged and conducted interviews with players, coaches and club executives for pre-game show, post-game show and radio archives. Hosted Expos post-game shows
2008 - 2019
Freelance - CBC Television
• Contributed to the development and wrote various segments for CBC television pilot, Face To Face.
1996 - 2003
Burlington Broadcasters - WBTZ, 99.9 The Buzz
• Determined station branding and market direction for alt-rock start-up, taking it to #1 in the market, adults 18-34 within one year of the launch. • Selected, scheduled and maintained station music, library and programs. • Contributed digital branding and content. • Trained, advised and managed on-air staff and internship program. • Conceptualized and wrote copy for commercial, promotional and non-profit clients. • Developed and maintained working relationship with record company representatives. •Nominated Top 5 Billboard Small Market Music Director of the Year, 1997, 1999 and Top 5 Gavin Small Market Music Director of the Year, 1998, 1999, 2001 and 2002. • Prepared and hosted the highest-rated afternoon drive program in the market, adults, 18-34. • Developed and presented weekly show highlighting independent bands and new music. • Served as primary promotional host for clients and sponsors. • Hosted, prepared and presented weekly station club night. • Wrote and contributed industry articles, reviews and commentary for FMQB and College Street Magazine.
1996 - 1996
Liberty Broadcasting - WMRQ - Radio 104
Prepared and hosted the highest rated midday show in the market, 18 to 34. Developed and presented weekly show highlighting independent bands and new music.
1991 - 1996
American Red Cross
• Developed and executed communications plan for blood recruitment activities with sponsors in industry, schools and community groups. • Prepared and delivered multiple oral and visual presentations to promote the benefits of participating in the Red Cross blood program. • Created and distributed media kits. • Composed campaign donor letters and letters of recognition for strong supporters of the Red Cross Blood Program
1991 - 1996
Boston Phoenix - 101.7 WFNX
Prepared and presented weekend programs. Served as Public Affairs coordinator.
Salem State University