About Steven Picard

  • Industry Branded EntertainmentDigitalEventsMarketingMediaMusicNon-ProfitPublic RelationsRadioJournalism
  • Sector Audience DevelopmentAudioBranded ContentBranded EntertainmentClient RelationsCorporate CommunicationsCreative ServicesMarket ResearchOperationsOriginal ContentPRResearchSocial MediaStrategyTalent DevelopmentTalent Relations
  • Preferred Job Title Brand DirectorBrand ManagerBranded Entertainment PartnershipsCCO (Chief Communications Officer)ConsultantCopywriterDirectorEvent PlannerHostWriter
  • Companies Stingray Music Group, IHeartRadio, Bell Media, Standard Media, Burlington Broadcasters, Liberty Broadcasting, American Red Cross, Boston Phoenix

Summary

Music, radio and media geek. My career as a Communications professional has been spent storytelling, managing content and increasing brand awareness for successful music and radio properties in the U.S. and Canada. As a radio programmer and team leader I’ve had great success increasing listenership, artist profiles and station revenue. My strengths include: strategic planning, internal and external communication, marketing, copywriting, project management and event planning.

Experience

  • 2018 - 2019
    Stingray Music Group

    Consultant – U.S. strategy and music app curation

    • Provide analysis and strategy for freestanding U.S. music app and cable music service • Curated multiple music playlists in the alternative, rock, pop, kids and hip-hop genres

  • 2010 - 2017
    Bell Media - CHOM 97.7

    Program Director/Assistant Program Director/Music Director/Host

    Program Director/Assistant Program Director (2014-2017) • Evaluated, hired, trained and managed talent leading to a more diversified staff, significantly improved market shares, increased station revenue and 1.4 million unique listeners weekly • Developed station content, program ideas, marketing and promotional campaigns • Strategically reorganized music and commercial flow resulting in evening market share increases of 47% (adults, 25-54/PPM) and 67% (men, 25-54/PPM), respectively • Expanded strategies for multi-platform digital branding and social media messaging via Facebook, Facebook Live and Twitter allowing for quantifiable brand stickiness • Directed and edited external communication via social media, web content and e-letters • Created and delivered weekly internal communication for staff and upper management • Wrote, edited and approved copywriting for commercial, promotional and non-profit clients • Conceived, organized and managed multiple in-house and off-site events • Served as station ombudsman Music Director (2010-2017) • Initiated and executed comprehensive changes to the music beginning in 2011, leading to an immediate increase of 6 market shares (men, 25-54/PPM) and consistently keeping CHOM #1 in the market (men, 25-54/PPM) and in the top three (adults, 25-54/PPM) • Selected, scheduled and maintained station music, library and programs leaning heavily upon CHOM’s history as a Canadian leader in developing new bands and artists while also reconnecting the station with Montreal’s vibrant local music scene • Analyzed and applied station research results leading to more modern and local content • Developed and maintained relationships with record company representatives Host, P After Dark (2010-2017) • Hosted highly rated (adults 25-54/PPM) weekly program featuring a wide range of international and local artists. Highest-rated CHOM program, fall, 2017 (adults 25-54/PPM)

  • 2003 - 2009
    Standard Media/Bell Media - CKGM - The Team 990/TSN690

    Assistant Program Director/Host/Reporter

    On-Air Contributor (2013-2017) • Served as college football and NFL contributor for The Morning Show Assistant Program Director (2006-2009) Instrumental in directing and executing programming policy and procedures, including: √ Managing talent √ Budget and payroll √ Marketing √ Promotions √ Copywriting √ Internal and external communication √ Digital branding and content √ Media relations Evening Host, P On Sports (2005-2009) • Researched, prepared, produced and hosted P On Sports for target audience of men 18-54 • Served as co-host for Montreal Canadiens post-game show • Responsible for doubling evening ratings(men 25-54) between 2005 and 2006 Morning Show Co-Host (2004-2005) • Researched, prepared, produced and led the morning drive show, The Guys In The Morning Beat Reporter, Montreal Expos (2003) • Arranged and conducted interviews with players, coaches and club executives for pre-game show, post-game show and radio archives. Hosted Expos post-game shows

  • 2008 - 2019
    Freelance - CBC Television

    Associate Writer

    • Contributed to the development and wrote various segments for CBC television pilot, Face To Face.

  • 1996 - 2003
    Burlington Broadcasters - WBTZ, 99.9 The Buzz

    Music Director/Promotional Ambassador/Copywriter/Host

    • Determined station branding and market direction for alt-rock start-up, taking it to #1 in the market, adults 18-34 within one year of the launch. • Selected, scheduled and maintained station music, library and programs. • Contributed digital branding and content. • Trained, advised and managed on-air staff and internship program. • Conceptualized and wrote copy for commercial, promotional and non-profit clients. • Developed and maintained working relationship with record company representatives. •Nominated Top 5 Billboard Small Market Music Director of the Year, 1997, 1999 and Top 5 Gavin Small Market Music Director of the Year, 1998, 1999, 2001 and 2002. • Prepared and hosted the highest-rated afternoon drive program in the market, adults, 18-34. • Developed and presented weekly show highlighting independent bands and new music. • Served as primary promotional host for clients and sponsors. • Hosted, prepared and presented weekly station club night. • Wrote and contributed industry articles, reviews and commentary for FMQB and College Street Magazine.

  • 1996 - 1996
    Liberty Broadcasting - WMRQ - Radio 104

    Midday Host

    Prepared and hosted the highest rated midday show in the market, 18 to 34. Developed and presented weekly show highlighting independent bands and new music.

  • 1991 - 1996
    American Red Cross

    Recruitment Specialist

    • Developed and executed communications plan for blood recruitment activities with sponsors in industry, schools and community groups. • Prepared and delivered multiple oral and visual presentations to promote the benefits of participating in the Red Cross blood program. • Created and distributed media kits. • Composed campaign donor letters and letters of recognition for strong supporters of the Red Cross Blood Program

  • 1991 - 1996
    Boston Phoenix - 101.7 WFNX

    Host/Public Affairs Coordinator

    Prepared and presented weekend programs. Served as Public Affairs coordinator.

Education