Industry AdvertisingBranded EntertainmentDigitalMarketingMediaTelevision
Sector Ad SalesBranded ContentBranded EntertainmentBusiness DevelopmentRevenueStrategic Partnerships
Preferred Job Title Branded Entertainment PartnershipsBrand PartnershipsCDO (Chief Digital Officer)CRO (Chief Revenue Officer)ConsultantExecutive Vice PresidentHead of Ad SalesSenior Vice PresidentVice President
I lead strategy and revenue teams for publishers, agencies, digital networks and retail platforms.
The Presidents and CEOs I have reported to know they have a senior executive who can quickly implement strategic vision to deliver results. The clients I have worked for know they have an advocate who can get to “yes” with all partners in a deal.
I’ve created innovative branded content in News, Sports, Lifestyle, Health and Fitness, Comedy, Beauty, Outdoor Enthusiast, Business, and E-commerce. My most successful campaigns have included Ford Motor Company, State Farm, Nike Inc., Macy’s Inc., and J&J Inc.
I began my career in publishing working for great brands like Women’s Health and Fitness and then moved into C-level roles as a head of revenue and marketing for tech companies, agencies and online
Every company that tasks me to lead revenue sees dramatic 7-figure growth in year one. At Rodale, I drove ad revenue from $0-$30 million in 2 years for the launch of Women’s Health. The teams I lead benefit from my ability to recognize and support their unique strengths and build a culture dedicated to our mutual success.