About RandyFrank

  • Industry AdvertisingBranded EntertainmentDigitalMarketingMediaTelevision
  • Sector Ad SalesBranded ContentBranded EntertainmentBusiness DevelopmentRevenueStrategic Partnerships
  • Preferred Job Title Branded Entertainment PartnershipsBrand PartnershipsCDO (Chief Digital Officer)CRO (Chief Revenue Officer)ConsultantExecutive Vice PresidentHead of Ad SalesSenior Vice PresidentVice President

Summary

I lead strategy and revenue teams for publishers, agencies, digital networks and retail platforms.

The Presidents and CEOs I have reported to know they have a senior executive who can quickly implement strategic vision to deliver results. The clients I have worked for know they have an advocate who can get to “yes” with all partners in a deal.

I’ve created innovative branded content in News, Sports, Lifestyle, Health and Fitness, Comedy, Beauty, Outdoor Enthusiast, Business, and E-commerce. My most successful campaigns have included Ford Motor Company, State Farm, Nike Inc., Macy’s Inc., and J&J Inc.

I began my career in publishing working for great brands like Women’s Health and Fitness and then moved into C-level roles as a head of revenue and marketing for tech companies, agencies and online
networks.

Every company that tasks me to lead revenue sees dramatic 7-figure growth in year one. At Rodale, I drove ad revenue from $0-$30 million in 2 years for the launch of Women’s Health. The teams I lead benefit from my ability to recognize and support their unique strengths and build a culture dedicated to our mutual success.