Industry Branded EntertainmentDigitalFilmMarketingMusicPublishingRadioTelevision
Sector Branded ContentClient RelationsConsumer MarketingSocial MediaStrategic PartnershipsTalent Relations
Preferred Job Title Branded Entertainment PartnershipsBrand PartnershipsDirectorVice President
For breakthrough branded content to engage an audience, every strategic partnership needs a team leader to execute flawlessly. I am constantly focused on client solutions and new opportunities. My teams combine passion for every project with a level-headed approach to achieve the most successful result.
Fueled by a lifelong passion for media, I began my career as lead marketer running online destinations for some of the world’s biggest recording artists before launching major fashion brands like Nautica and John Varvatos into the digital space. At iNDEMAND, I established myself as an innovative and collaborative leader executing many first-to-market launches and key partnerships in the cable, VOD and OTT space. Most recently, I moved agency-side to work on branded content and strategic partnerships.
I helped establish Awards Season as an industry tent-pole driving unprecedented awareness for nominated films generating unprecedented revenue. I also created a strategic partnership with IndieWire resulting in hundreds of pieces of best-in-class branded content captured at film festivals such as SXSW and Toronto International with A-List talent including Natalie Portman, Brie Larson, Michael Keaton and more. My operational leadership of all online destinations, brand extensions and original programming for Howard Stern’s On Demand channel contributed to unprecedented subscription rates and established Howard’s online presence.