Experience 5 Years
Qualifications Bachelor’s Degree
General Manager, Entertainment Weekly
I. Job Summary | Major goals and objectives.
The General Manager, Entertainment Weekly is an important role that will help shape the digital direction and future of the most essential brand in entertainment media. The digital GM for Entertainment Weekly works collaboratively with editorial, growth marketing, and product (the quartet) to develop short- and long-term digital strategy and innovation for the brand. The General Manager effectively communicates this strategy and translates it into financial models (ROI) that helps to:
- Establish priorities (both allocation of resources and money),
- Develop brand level OKRs,
- Prioritize testing plans to ensure that site goals are achieved, and
- Monitor progress toward both OKRs and testing plans
The General Manager should serve as a thought partner for the team to ensure that ideas/issues/opportunities identified by any member of the quartet are fully analyzed from all angles and that all variables are considered so that accurate models/analysis/decisions can be finalized and evaluated.
The General Manager should have a robust understanding of the brand’s digital revenue from all sources and use that information to identify additional revenue opportunities for the brand when applicable. The General Manager needs to be proficient with financial/growth modeling and P&L management.
Key results: Team success, brand success, revenue growth, and forward movement toward established OKRs
II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Work with digital brand leadership team to develop short- and long-term strategies and growth plans that drive scale, deep consumer engagement, and revenue growth. Translates strategic vision into growth and financial models that estimate KPIs and ROI so the functional teams have information available and can allocate $ / resources to areas with highest ROI. Work with teams to develop brand level OKRs. Facilitate a framework to track learnings / experiments to ensure team stays focused on the tactics that move the needle.
Collaboration with print team to ensure integrated activities are addressed and prioritized.
Partner with brand leadership to develop a communication framework for sharing brand successes and updates with senior leadership, vertical team members, and organization stakeholders
Other business development activities as needed to foster new streams of revenue, as well as special projects that may span Meredith Digital.
Work with partners in consumer revenue group to develop goals/plans to grow consumer revenue
Work with Edit/PMM team to develop meaningful native ad products that have both high consumer interest and marketing/advertising value and the processes to support those products. Participate when needed in RFPs related to the site.
Manage site budgets and ensure that expenses are in line with planned levels and spending has highest maximum return.
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Bachelor’s degree in Business Administration or related field, or equivalent training and/or experience. MBA a plus.
Five to eight years’ experience managing online products and revenue streams for a large, successful media Web property. Proven track record of success in online product development, leadership, and innovative Web solutions.
Specific Knowledge, Skills and Abilities:
- Thorough knowledge of online media landscape, web metrics and traffic driving strategies
- Proficiency with financial/growth modeling and P&L management.
- Must be a highly logical thinker that can understand when complex vs. back of the napkin estimates are needed and possess the skills to build models quickly and comfortably
- Possess leadership skills that earn respect/credibility amongst the quartet and organization.
- Thorough knowledge of the Entertainment media landscape; at least three current show obsessions.
- Collaborative and cooperative management style.
- Highest level of personal and professional integrity.
- Highly effective person who can inspire and motivate success in others.
- Creative thinker with superb strategic sensibilities.
- Comfortable within a team first vs. me first environment
% Travel Required (Approximate): NA
It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.
Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees