VP,  Digital Video Programming and Development, Culture

Full time

Job Detail

  • Career Level Executive
  • Experience 8 Years +
  • Sector Development
  • Qualifications Other

Job Description

Condé Nast is home to Wired, Vogue, GQ, The New Yorker, Vanity Fair and more of the world’s most celebrated brands. Condé Nast Entertainment (CNE) develops, produces and distributes video content across all of these brands. Our team creates high quality video programming experiences for viewers across every screen, and is led by industry veterans who have built video businesses with billions of monthly views. Since its inception in 2011, CNE has grown rapidly and has an extensive digital distribution network, with more than 37 million subscribers on Youtube and ranks in the top 20 in unique viewers in comScore’s Top 100 Properties.

Job Description

VP,  Digital Video Programming and Development, Culture (English Language)

Condé Nast is home to Wired, Vogue, GQ, The New Yorker, Vanity Fair and more of the world’s most celebrated brands. Condé Nast Entertainment (CNE) develops, produces and distributes video content across all of these brands. Our team creates high quality video programming experiences for viewers across every screen, and is led by industry veterans who have built video businesses with billions of monthly views. Since its inception in 2011, CNE has grown rapidly and has an extensive digital distribution network, with more than 50 million subscribers on Youtube and ranks in the top 20 in unique viewers in comScore’s Top 100 Properties.

Job Description
New York
Overview/Purpose

Condé Nast Entertainment’s digital video teams create premium video content showcasing Condé Nast’s iconic global brands.  Delivering on average over 1 billion video views per month, the team currently produces 4,000+ digital videos per year in all genres including non-scripted, documentary, how-to, comedy, animation, scripted, branded, virtual reality and (live) event programming.

We are looking for a creative and strategic leader to drive the continued growth of Condé Nast Entertainment’s leading digital video and audio business, a primary function in our evolution into a 21st century world class entertainment company.  As VP, Digital Video Programming and Development, Culture you will manage a discrete number of brands, led by individual Heads of Programming and Development. You will build, oversee, and grow a digital video and audio IP portfolio and content strategy focused on English language content for US and United Kingdom audiences, with ambition for global appeal.  This role is based in New York and reports to the SVP Digital Video (English).

The purpose of this role is to build and operate a programming and development division to drive audience growth and engagement with a focus on commercial revenue, delivering on Condé Nast’s preeminent portfolio of brands in the forms of:

Original, social, and podcast content for global digital platforms (e.g. O&O, YouTube, Facebook, Twitter, Instagram, WeChat, Line, Apple iTunes, Spotify), with focus on premium, scalable quality
Live cultural events (e.g. Met Gala Red Carpet)
Syndicated series for local markets and OTT channels around the world
Video franchises that transcend platforms and markets

In the early stages of the role, it will require identifying the human, financial and technology resources necessary for success, realigning roles and responsibilities for existing teams and/or recruiting, and establishing workflows and processes within CNE and with stakeholders across the company.

Primary Responsibilities
IP Portfolio Management
Oversee programming and development strategy for English language US and UK audiences across Vanity Fair, The New Yorker, Pitchfork, Teen Vogue, them., LOVE, and Tatler, creating digital video and podcast content of Original, Cultural and Franchise IP that delivers on the brands’ iconic attributes and optimizes appeal on designated exhibition/distribution platforms
Drive CNE business goals through a strategic integrated programming calendar with a wide variety of digital video-led and podcast ideas – from large-scale productions to nimble concepts, packaged for global/US commercial and/or consumer revenue business models
Increase the volume and variety of our digital video and podcast content across multiple platforms, including OTT and digital syndication to local markets, leveraging a firm understanding of digital metrics and data analytics

Creative Innovation
Inspire your team to be relentless with premium storytelling development and execution, bringing fresh perspective to both the content itself and the people, processes and workflows behind it (e.g. rough cut notes, team screenings)
Motivate ideation and iteration, leveraging a foundation of existing successful formats and IP while also exploring new digital video frontiers. Collaborate continuously with CNE digital video strategy partner and brand editorial leadership, audience development and commercial teams to engage existing fans and appeal to new viewers and advertisers

Leadership 
Exhibit and set a culture of professionalism and results-oriented purpose, leading the team with practical optimism, a collaborative spirit and resourceful attitude with stakeholders across Condé Nast
Manage a team of programming and development leads co-located with Editorial, creating a core team structure of subject-matter experts in digital video content and platforms that is accountable to CNE KPIs and ultimately Condé Nast
Partner with Global Physical Production to establish workflows from inception to execution that deliver quality and exceptional storytelling, consistent communication, swift decision making, efficient budgeting, scheduling and deadline enforcement
Partner with Business Affairs & Operations to negotiate strategic deal terms with digital-first talent for original content across entertainment formats (digital video, podcasts), IP rights and distribution and/or licensing
Work closely with the People/HR and Legal enabling functions to establish and enforce recruiting, hiring management and compensation policies to attract world-class full-time employees

Desired Skills and Qualifications
10+ years experience in the digital media space as a professional and capable leader with inclusive style that garners respect and trust across stakeholders and team members
Proven ability to operate, balancing long-term value with near-term business goals, ability to manage heavy workload and prioritize appropriately
Entrepreneurial, strategic and holistic mindset, eagerness to learn and build, and a reputation as an innovative, adaptable and proactive “doer” with desire to differentiate Condé Nast from the competition
Established creative sensibility, with soup to nuts experience in concept creation and execution of digital videos that have driven deep, organic engagement across multiple platforms; extensive experience providing creative evaluation, advice and feedback
Knowledge of internet culture and digital video landscape (e.g. YouTube, Facebook, Instagram), the unique elements of each video platform and what makes particular videos successful on those platforms
Proven ability to proactively identify and implement effective solutions to problems and to create infrastructure from whole cloth while under intense security and time pressure
Strong organizational skills and ability to prioritize and meet deadlines
Strong interpersonal communication skills (written and oral) with an emotionally intelligent communication style
Successful experience navigating matrixed organizations
Experience within a start-up or new line of business within a large, highly leveraged company
Familiarity with the brands and businesses of Condé Nast

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