VP, Head of Programming (Bon Appétit & Epicurious)

Full time Condé Nast Entertainment

Job Detail

  • Career Level Executive
  • Experience 8 Years +
  • Qualifications Other

Job Description

Bon Appétit is the award-winning No. 1 food brand dedicated to inspiring home cooks and restaurant obsessives alike. In recent years, it’s redefined the food media landscape with its bold imagery, charismatic voice, and an eye toward trends and current events. From personality-driven cooking shows to in-depth reporting on this cultural moment, Bon Appétit gets to the heart of what it means to care about food today. The brand produces a monthly print magazine, three websites (Bon Appétit, Healthyish, and Basically), near-daily videos, a weekly podcast, a successful merch store, and frequent events. Bon Appétit reaches over 40M consumers monthly, including 21M digitally, 15M across social platforms, and a total of 6.5M in print. Epicurious is the definitive guide to home cooking. With 25 years of editorial content and over 35,000 recipes in its archive, Epicurious offers an unparalleled depth and breadth of cooking resources. In 2019, Epicurious launched Well Equipped, a vertical and newsletter dedicated to shopping content for food lovers. That content, which ranges from a love letter to tinned fish to rigorously-tested reviews of cast-iron skillets and blenders, made Epi among the top revenue-driving commerce brands in the company. This year, Epicurious has responded to our current cooking moment by focusing on sustainability and affordability. The brand reaches 10 million monthly viewers on its site, 4.7 across social platforms, and 2.7 million on its YouTube channel, which saw the most significant growth of any Conde Nast channel in 2019.

Job Description

Vice President, Video Programming, Condé Nast Entertainment

Condé Nast is a global media company producing the highest quality content.  Headquartered in New York and London, Condé Nast operates in 31 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Russia, Spain, Taiwan, the U.K. and the U.S., with additional license partners throughout the world.

The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.  Condé Nast Entertainment (CNE) is our award-winning production and distribution studio that launched in 2011. It extends the company’s reach through the development of original content across film, television, social and digital video and virtual reality.

Our colleagues and collaborators bring big ideas to life, intelligent storytelling with a diverse point of view underscores all that we do. Each month our video content generates more than 1 billion views. We reach 88 million consumers in print, 427 million in digital and 423 million across social platforms.

The Role

Condé Nast Entertainment (CNE), the video and audio division of Condé Nast, is looking for a seasoned programmer to oversee its award-winning digital video programming for Bon Appetit, Epicurious and other CNE brands. The desired skills include proven track record in digital (YouTube, Facebook, Instagram, OTT, etc..) video creation in non-fiction, fiction, documentary and other entertainment programming, as well as demonstrated ability to create video content that generates multiple revenue streams. The person in this newly created role will oversee programming, development and execution content slates for several CNE brands.  The Vice President, Programming will ensure that all final, edited product is delivered on time and to the highest standards.

The position is a part of Conde Nast Entertainment at 1 World Trade Center, and will report to CNE’s SVP, Programming. Coordinating between CNE and various of its editorial partners is a primary responsibility. The ideal candidate will have a proven track record of creating and executing series in a variety of genres of relevance to CNE’s audiences–as well as a strong understanding of what kinds of content will be engaging to large and diverse audiences. Expectations for editorial quality, audience growth and monetization are extremely high.

Primary Responsibilities:

  • Devise and execute a business strategy to leverage video content to drive multiple revenue streams

  • Lead, shape and implement the programming vision for CNE’s multi-faceted video slate for Bon Appetit, Epicurious and other brands, using data and other methods for evaluating video content

  • Serve as a primary video liaison between creative, editorial and business affairs

  • Build a positive, success-oriented environment and serve as a leader that promotes creativity, innovation and furthers CNE’s best in class premium video reputation

  • Oversee team of programmers for other brands

  • Grow successful video brands and programming in new and innovative directions

  • Represent CNE in internal and external facing affairs as they relate to video

  • Coordinate with Development and Production teams to ensure maximum quality of content is achieved and maintained

  • Manage the workload, schedule, career growth, training and development of member’s of the programming team

  • In coordination with the Development team, review, edit, and approve preliminary and final treatments, outlines, shooting scripts, casting, production schedules, budgets, selects, graphics, music, rough cuts, fine cuts, final narration and final versions of all applicable new programming.

  • Conduct regular checks on current shows and make recommendations on representation, inclusion and creative direction

  • Make sure the pipeline of new content is well maintained, and that archival content is effectively resurfaced

  • Coordinate with the Sales and Marketing teams to package editorial content to maximize revenue opportunities

Desired Skills and Qualifications:

  • A minimum of 10+ years experience producing and developing video content on various platforms including, digital, linear, etc…

  • Proven experience managing a team of creative producers and juggling multiple-projects at once

  • Demonstrated experience in building a culture of trust and inclusion  

  • Excellent track record growing audience, overseeing creative execution, developing brand appropriate programming while achieving sustained digital and critical success

  • Demonstrated ability to generate multiple revenue streams driven from content

  • Creative and strategic executive who is genuinely collaborative and ready to lead

  • Strong creative with tactical skills; expert level knowledge around multi-platform distribution and deep knowledge of all stages of the production and distribution process

  • Demonstrated success producing content for diverse communities

  • Excellent written and verbal communication skills with the ability to write outstanding proposals

  • Demonstrated aptitude to work closely with external producers to represent the channel needs

  • Ability to partner and manage Brand team and Brand needs

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